Bring the Family. Closer.
The start of summer has coincided with another anticipated beginning: Rochester’s re-dedicated effort to drive family tourism. Helping lead the way, Jay has partnered with Visit Rochester to develop the new campaign titled Bring the family. Closer. The campaign highlights the emotional, geographical, and experiential closeness a family can enjoy through the Rochester region’s abundance of fun and enriching featured attractions and natural wonders.
To launch the campaign, the Jay and Visit Rochester team hosted a picnic-themed lunch at one of our region’s key family attractions, the Rochester Museum and Science Center. With representation from a majority of Rochester’s family-friendly attractions, the campaign kickoff gave attendees a glimpse of the family-centric creative and media strategy. Over the coming months, we’ll be working together to raise capital and interest toward our ultimate goal: to transform Rochester — home of the world’s largest toy collection and just a hop, skip, and a jump from the majestic Finger Lakes — into the area’s premier destination for families.