Chestnuts may be roasting over an open fire, sleigh bells may be jingling, and presents may be stacked under the tree – if you’ve been nice. (I’ll try to limit the holiday puns) However, it certainly is not the most wonderful time of the year for online advertisers. (I’ll try harder) Why? Because ad prices…
Read MoreBeyond the Jingle – Music’s Importance in Advertising
Nationwide is on your side. I know exactly how you voiced the sentence above. You probably even had an image of Peyton Manning and Brad Paisley pop into your head. How does a simple five-word phrase elicit those thoughts? Because it’s an advertising jingle. JAY Advertising was happy to host a lunch and learn for…
Read MoreEnd Of Year Marketing Budget – Use It Or Lose It!
There are many things in our lives that roll over: Your dog Buddy Your 401k when you switch jobs Unused cellular data (wait, you don’t have unlimited data?) One thing, however, that won’t roll over is your unused marketing budget. Hours upon hours are spent each year planning a marketing budget. Discussions turn to negotiations…
Read MoreR/ADWEEK Lunch & Learn
Title: Beyond The Jingle Panelists: Lisa Kreienberg, Creative Director Greg Shainman, Creative Supervisor Steve Forney, Broadcast Studio Manager & Chief Engineer Description: Nothing takes ahold of us like music. It creates a mood, embodies a feeling, captures the soul. Our universal language, music has the power to charm, persuade, transport, and transcend. A picture may be… Read More
How Culture Impacts Your Business
Agency life can be hectic and stressful. It’s important to take a time out to enjoy and connect with coworkers outside of the day-to-day grind. Here at Jay we understand and celebrate these relationships, it is part of our company culture. Recently we did exactly that, took some time to enjoy the day and each… Read More
Steenberg, Twitch Trainer Bring World Long Drive to Rochester
Golf is a funny game. Funny as in frustrating, unpredictable, exciting, demoralizing, enjoyable and more – all at once. Just take the four major championships in the 2019 season for example: Who could forget Tiger Woods and his return to glory? Tiger – who triumphed at the famed Augusta National Golf Club – claimed his…
Read MoreJAY Partners with Five Star Bank to Launch Progress in Action Initiative
Five Star Bank, the area’s largest locally headquartered community bank, continues its dedication to serving the Rochester community with the new Progress in Action Initiative. This grassroots initiative aims to empower residents and provide sustained improvements to the quality of life throughout Rochester. Neighborhood residents are being called upon to identify issues in their location.… Read More
Now Hiring! Digital Account Manager (Position has been filled.)
TITLE: Digital Account Manager If you love digital marketing then we would love to hear from you! Jay Advertising is seeking an experienced Digital Account Manager to service a variety of clients in the grocery and higher education industries. The Digital Account Manager will be responsible for day-to-day management of client-facing digital marketing efforts, effective…
Read MoreA Creative Progression In Audio Paradise
An API analogue audio console is one of many new upgrades at NY recording studio, Studios at Linden Oaks. It isn’t every day you change your recording console. With over 700 lbs. of weight to move, miles of wiring to replace, and software, hardware, and electrical integration just to get underway – it’s a process…
Read More2019 Google Marketing Live Recap
Author: Trey Didio, JAY Search Marketing Specialist Google Marketing Live kicked off last week and did not disappoint. Often referred to as the “Super Bowl for Google Ads,” the two-day event gave Google a platform to share new product rollouts, improved features, and much, much more. More than 5,000 marketing professionals attended Google Marketing Live…
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