We are a digital marketing partner offering a full range of digital advertising services from content development to campaign management. Through a strategic mix of advertising tactics across every channel, platform, and device, we help our clients execute their plan and deliver on their promise.
It works because we’re in sync. Digital experts and media planners closely collaborate, with a 360-degree strategy, to craft executions that combine the right audience with the right creative to be served at the right place and time. We consistently explore new and interactive placements to grow our clients’ reach and engagement with current and future in-market customers driving results for your business. The ROI you deserve is out there. Let’s get it!
Paid & Organic Social
Third-party Audience Data
Affinity Audience Targeting
Our overall approach to media strategy and buying is rooted in data and executed upon research, testing, and industry best practices. Each step in our process is critical in delivering a 360-degree, fact-based media plan driving campaign success and aiding you in meeting your Key Performance Indicators (KPIs) year after year.
Jay invests in the leading real-time segmentation, consumer intelligence and audience-activation platform, combining audience insights with the ability to activate on top social and programmatic platforms to reach your target audience with no wasted media dollars.
MEDIA RESEARCH TOOLS
We provide our partners with hyper-targeted, creative campaigns that drive results. Our digital experts are always optimizing for unbeatable campaign performance. Media, digital, creative and production departments work together to execute and optimize a strategic mix of digital advertising tactics for scalable, agile online marketing.
• Social Media Campaigns
• Influencer Marketing
• Search Engine Marketing (SEM)
• Online Video
• Online Display & Rich Media
• Digital Radio/Audio
• App Advertising
• E-commerce Marketing
• Reporting & Insights
Our creative and development teams work together to create beautiful, functional, and engaging designs. From interactive ads to e-commerce integrations, we have the developer skills to drive success!
Our web development team has been responsible for providing clients with clean design and coding that communicates brand messaging and aesthetic. Our focus on user experience, responsive design and website performance makes it easy for clients to navigate and their customers to love.
• Campaign Landing Pages
• HTML Emails
State of the art production for video and audio everywhere! Increase brand awareness with brand storytelling and testimonials, gain more followers with educational tips and tricks, or drive sales with product/services content. Whatever your business requires for any type of campaign, on any type of device, we can create it with our cutting-edge technology.
We offer more than a century of combined award-winning experience, plus a fully equipped 3,000 sq. ft. shooting stage and a world-class recording studio. The possibilities for content production are endless.
• Animation 2D & 3D
• Video Editing
Our developers, certified in Google Analytics and Google Tag Manager, implement tracking and conversions, which make it possible to run conversion-focused campaigns. These conversions are integrated into our ad servers for optimization and machine learning to meet your online business goals.
We customize client marketing dashboards to show the metrics that matter most to your business. Live marketing dashboards are client accessible for 100% client transparency. These dashboards provide a resource for you to present to internal teams and stay up-to-minute on campaign success.
TikTok has taken the world by storm, and for good reason! Learn more about TikTok and how your company can best use it.
The last part of the Meta's three-part webinar is about creating augmented reality for your brand and your target audience.
Learn more about the future of augmented reality by checking out Meta's webinar "Augmented Reality: Beyond The Face Filter."
Learn more about the future of marketing and how to take advantage of the Metaverse by checking out the exclusive webinar by Meta.
Jay Advertising has been awarded "Best Digital Marketing Firm" and "Best Media Buying" by the Rcohester Business Journal Reader Rankings.
With the NCAA allowing athletes to profit off their name, image and likeness, learn more about why you should be using influencers in your brand strategy.
Jay is proud to be Facebook and Google partners for 2021. Learn more about the benefits of working with a Google and Facebook partner.
Explore "newish" tactics to reach your target customer in 2021 including streaming, social media, voice search and loyalty programs.
Brand loyalty is something that every business strives toward. Learn how it's shifting during COVID-19 and how your business can adjust moving forward.
Advertising during the holidays is expensive. Learn more about the ways to maximize your marketing budget and to capitalize on this time of year.
Brands must understand the importance of music in advertising as the industry continues to evolve. Learn how jingles are much more than a catchy tune.