News - JAY Advertising

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Generations Have Different Needs During COVID-19

Is Your Brand Addressing Them Properly? We get it. The past few weeks have made us feel like, sometimes, the world is on pause. However, the marketing and advertising world never stops. We’re navigating this as efficiently as possible for our partners and their customers. It comes as no surprise that while consumers spend the… Read More

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Jay Cookbook

Few things comfort like food. A key ingredient to happiness while staying home is staying creative in the kitchen. We took this to heart. Then to our bellies. And now we’re back to share the delicious results inside the Jay Cookbook, the new gastronomical go-to for the shut-in chef looking to sprinkle some spice into… Read More

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COVID-19 State of Media

The outbreak of COVID-19 has impacted all industries in a number of ways—from disrupting company operations, to changing consumer decision making to complete business closures. In recognition of the new challenges our clients are facing, our "COVID-19 State of Media" white paper will shed some light on the trends and opportunities surfacing in the media… Read More

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Staying Relevant During Uncertain Times

In uncertain times, the default mode for many brands is to go silent. It seems like the safe play, but stagnancy is not the answer. A disappearing act might confuse — or worse, disappoint — your audience and you can lose precious brand equity. While the modes of expression and the objectives of the marketing… Read More

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We’re In This Together

As a marketing & communications company, increased TV viewership and ratings would typically be something we’d be excited to share with our clients and partners. While local and national news outlets are experiencing a significant boost in ratings, even with the elusive millennial demographic, what’s an advertiser, or advertising agency to do in times of a…

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Ho Ho Hold Up…Why Are Online Ads So Expensive During The Holidays?

Chestnuts may be roasting over an open fire, sleigh bells may be jingling, and presents may be stacked under the tree – if you’ve been nice. (I’ll try to limit the holiday puns) However, it certainly is not the most wonderful time of the year for online advertisers. (I’ll try harder) Why? Because ad prices…

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Beyond the Jingle – Music’s Importance in Advertising

Nationwide is on your side. I know exactly how you voiced the sentence above. You probably even had an image of Peyton Manning and Brad Paisley pop into your head. How does a simple five-word phrase elicit those thoughts? Because it’s an advertising jingle. JAY Advertising was happy to host a lunch and learn for…

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End Of Year Marketing Budget – Use It Or Lose It!

There are many things in our lives that roll over: Your dog Buddy Your 401k when you switch jobs Unused cellular data (wait, you don’t have unlimited data?) One thing, however, that won’t roll over is your unused marketing budget. Hours upon hours are spent each year planning a marketing budget. Discussions turn to negotiations…

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R/ADWEEK Lunch & Learn

Title: Beyond The Jingle Panelists: Lisa Kreienberg, Creative Director Greg Shainman, Creative Supervisor Steve Forney, Broadcast Studio Manager & Chief Engineer Description: Nothing takes ahold of us like music. It creates a mood, embodies a feeling, captures the soul. Our universal language, music has the power to charm, persuade, transport, and transcend. A picture may be… Read More

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How Culture Impacts Your Business

Agency life can be hectic and stressful. It’s important to take a time out to enjoy and connect with coworkers outside of the day-to-day grind. Here at Jay we understand and celebrate these relationships, it is part of our company culture. Recently we did exactly that, took some time to enjoy the day and each… Read More