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The Power Of Integrity

Behind nearly every failed business venture, every failed plan, idea or execution, one is most likely to find, as the failure’s root cause, some form of broken agreement. A promise either inflated or faded. A contract subverted. Expectations shattered. Fallout. One or more involved parties declines to live up to their end of the bargain,…

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Jay Advertising – RBJ’s 2020 Reader Rankings “Best Advertising Agency”

Jay Advertising is honored to be one of the top three finalists for “Best Advertising Agency” for Rochester Business Journal & Daily Record’s 2020 Reader Rankings Awards! Thank you for your support! Nearly 6,000 businesses were nominated, the top five nominees were selected in each category for the online ballot. Nearly 40,000 votes were received across 78… Read More
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CBS Sunday Night At The Movies Theme Song – WROC News 8 Interview

News 8 WROC interviews Ferdinand Jay Smith and Chuck Brucato. Air Date: June 5th 2020.   “That’s our music!” Ferdinand Smith exclaimed. The ‘our’ meant he and fellow Rochester native Chuck Brucato, longtime friends and musical collaborators. The music refers to an iconic opening theme of America’s long-lost CBS Sunday Night at the Movies, recently…

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Generations Have Different Needs During COVID-19

Is Your Brand Addressing Them Properly? We get it. The past few weeks have made us feel like, sometimes, the world is on pause. However, the marketing and advertising world never stops. We’re navigating this as efficiently as possible for our partners and their customers. It comes as no surprise that while consumers spend the… Read More
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Jay Cookbook

Few things comfort like food. A key ingredient to happiness while staying home is staying creative in the kitchen. We took this to heart. Then to our bellies. And now we’re back to share the delicious results inside the Jay Cookbook, the new gastronomical go-to for the shut-in chef looking to sprinkle some spice into… Read More
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COVID-19 State of Media

The outbreak of COVID-19 has impacted all industries in a number of ways—from disrupting company operations, to changing consumer decision making to complete business closures. In recognition of the new challenges our clients are facing, our "COVID-19 State of Media" white paper will shed some light on the trends and opportunities surfacing in the media… Read More
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We’re In This Together

As a marketing & communications company, increased TV viewership and ratings would typically be something we’d be excited to share with our clients and partners. While local and national news outlets are experiencing a significant boost in ratings, even with the elusive millennial demographic, what’s an advertiser, or advertising agency to do in times of a…

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