Behind nearly every failed business venture, every failed plan, idea or execution, one is most likely to find, as the failure’s root cause, some form of broken agreement. A promise either inflated or faded. A contract subverted. Expectations shattered. Fallout. One or more involved parties declines to live up to their end of the bargain,…
Read MoreJay Advertising – RBJ’s 2020 Reader Rankings “Best Advertising Agency”
Jay Advertising is honored to be one of the top three finalists for “Best Advertising Agency” for Rochester Business Journal & Daily Record’s 2020 Reader Rankings Awards! Thank you for your support! Nearly 6,000 businesses were nominated, the top five nominees were selected in each category for the online ballot. Nearly 40,000 votes were received across 78… Read More
CBS Sunday Night At The Movies Theme Song – WROC News 8 Interview
News 8 WROC interviews Ferdinand Jay Smith and Chuck Brucato. Air Date: June 5th 2020. “That’s our music!” Ferdinand Smith exclaimed. The ‘our’ meant he and fellow Rochester native Chuck Brucato, longtime friends and musical collaborators. The music refers to an iconic opening theme of America’s long-lost CBS Sunday Night at the Movies, recently…
Read MoreHow To Retain & Build Brand Loyalty During COVID-19
Think about your favorite cereal. Or the shoes you wear. Or the toothpaste you use. Why did you buy it? Was it because you did extensive research, weighed out all the pros and cons, and made an informed, educated decision? Or was it more of a non-conscious decision? Chances are, you purchased based on brand…
Read MoreGenerations Have Different Needs During COVID-19
Is Your Brand Addressing Them Properly? We get it. The past few weeks have made us feel like, sometimes, the world is on pause. However, the marketing and advertising world never stops. We’re navigating this as efficiently as possible for our partners and their customers. It comes as no surprise that while consumers spend the… Read More
Jay Cookbook
Few things comfort like food. A key ingredient to happiness while staying home is staying creative in the kitchen. We took this to heart. Then to our bellies. And now we’re back to share the delicious results inside the Jay Cookbook, the new gastronomical go-to for the shut-in chef looking to sprinkle some spice into… Read More
COVID-19 State of Media
The outbreak of COVID-19 has impacted all industries in a number of ways—from disrupting company operations, to changing consumer decision making to complete business closures. In recognition of the new challenges our clients are facing, our "COVID-19 State of Media" white paper will shed some light on the trends and opportunities surfacing in the media… Read More
Staying Relevant During Uncertain Times
In uncertain times, the default mode for many brands is to go silent. It seems like the safe play, but stagnancy is not the answer. A disappearing act might confuse — or worse, disappoint — your audience and you can lose precious brand equity. While the modes of expression and the objectives of the marketing… Read More
We’re In This Together
As a marketing & communications company, increased TV viewership and ratings would typically be something we’d be excited to share with our clients and partners. While local and national news outlets are experiencing a significant boost in ratings, even with the elusive millennial demographic, what’s an advertiser, or advertising agency to do in times of a…
Read MoreHo Ho Hold Up…Why Are Online Ads So Expensive During The Holidays?
Chestnuts may be roasting over an open fire, sleigh bells may be jingling, and presents may be stacked under the tree – if you’ve been nice. (I’ll try to limit the holiday puns) However, it certainly is not the most wonderful time of the year for online advertisers. (I’ll try harder) Why? Because ad prices…
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