News - JAY Advertising

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(Newish) Ways to Reach Your Target Customers in 2021

Spoiler alert: the following strategies are not in fact new to 2021. They are, however, underutilized tactics that more companies should explore. STREAMING Connected TV Wait, you still have cable television? Ok Jeff Bezos. Must be nice… But really, it’s no secret that many consumers are ditching traditional cable for streaming services like YouTube TV,… Read More

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Why 2021 Is Make Or Break For Small Businesses

Let’s start with the obvious: 2020 was not a great year for small businesses. The COVID-19 pandemic brought about unexpected challenges and permanently altered the way businesses run. While all of your business problems aren’t simply going to disappear when the calendar flips to 2021, it’s important to keep a positive outlook. For businesses that… Read More

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How Jay Does Connected TV

The connected tv landscape has evolved significantly and rapidly in the past few years. Not all CTV placements are created equal. With an abundance of new players in the market it is important to know where your target audience is consuming online media. With over 75% of households subscribing to at least one streaming service… Read More

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NEW REALITY TV SHOW SET TO FILM IN LITTLE FALLS

Peter Mott (left with whiteboard) and Rob MacGowan, take some photos while scouting out locations in Little Falls. Source: Author Dave Warner at MyLittleFalls.com A new reality TV show called ‘Own It’ is set to begin filming their pilot episode in Little Falls within the next few weeks. A team visited the City last week, scouting… Read More

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The Big 3: How SEO, SEM, & SMM Work Together

There are numerous “Big 3s” in business: Television Stations: ABC, NBC, CBS Consulting Firms: McKinsey, Boston Consulting Group, Bain & Company Automobile: General Motors, Ford, Fiat Chrysler Tech: Google, Apple, Facebook Why settle for just one or two when you can have all three? Let’s go back to 2010 and revisit “The Decision” and LeBron… Read More

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The Power Of Integrity

Behind nearly every failed business venture, every failed plan, idea or execution, one is most likely to find, as the failure’s root cause, some form of broken agreement. A promise either inflated or faded. A contract subverted. Expectations shattered. Fallout. One or more involved parties declines to live up to their end of the bargain,…

Jay Advertising – RBJ’s 2020 Reader Rankings “Best Advertising Agency”

Jay Advertising is honored to be one of the top three finalists for “Best Advertising Agency” for Rochester Business Journal & Daily Record’s 2020 Reader Rankings Awards! Thank you for your support! Nearly 6,000 businesses were nominated, the top five nominees were selected in each category for the online ballot. Nearly 40,000 votes were received across 78… Read More

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CBS Sunday Night At The Movies Theme Song – WROC News 8 Interview

News 8 WROC interviews Ferdinand Jay Smith and Chuck Brucato. Air Date: June 5th 2020. “That’s our music!” Ferdinand Smith exclaimed. The ‘our’ meant he and fellow Rochester native Chuck Brucato, longtime friends and musical collaborators. The music refers to an iconic opening theme of America’s long-lost CBS Sunday Night at the Movies, recently…

How To Retain & Build Brand Loyalty During COVID-19

Think about your favorite cereal. Or the shoes you wear. Or the toothpaste you use. Why did you buy it? Was it because you did extensive research, weighed out all the pros and cons, and made an informed, educated decision? Or was it more of a non-conscious decision? Chances are, you purchased based on brand…

Generations Have Different Needs During COVID-19

Is Your Brand Addressing Them Properly? We get it. The past few weeks have made us feel like, sometimes, the world is on pause. However, the marketing and advertising world never stops. We’re navigating this as efficiently as possible for our partners and their customers. It comes as no surprise that while consumers spend the… Read More