Title: Beyond The Jingle
Lisa Kreienberg, Creative Director
Greg Shainman, Creative Supervisor
Steve Forney, Broadcast Studio Manager & Chief Engineer
Nothing takes ahold of us like music. It creates a mood, embodies a feeling, captures the soul. Our universal language, music has the power to charm, persuade, transport, and transcend. A picture may be worth a thousand words, but a melody has the ability to stay with us long after the last note has been played. We’ll explore the vital role music has had in the evolution of advertising and how brands have used it to connect and forge stronger bonds of brand loyalty.
Examine the impact and evolution of music in advertising at The Studios at Linden Oaks.
Food: Lunch will be provided to all attendees.