Creative Rochester Advertising Agency

CORE SERVICES

We do a lot here at JAY. And we do it all in-house. Which, for you, is a great thing. The effortless integration of our departments provides a unique advantage that lets us work smarter, coordinating our energies, imagination, and resources with great efficiency and with everyone on the same page, as we help write your brand’s next chapter in today’s high-paced, ultra-modern world. Account. Creative. Media. Production. Digital. It’s all under one roof and one mission: to inspire customer loyalty for your brand. Within these walls, we build a community based on relentless respect — a state of being that celebrates people, passion, and principle.

Brand Strategy

Forming solid foundations so brands can stay fluid.

Data and insights aren’t just buzzwords; they’re indispensable to finding human truths that lead us to authentic expressions for your brand. So, we dig, and we dive to get to the heart of the matter, to reveal what is uniquely captivating about your business. Only after we connect the emotional with the rational do we go on to develop relevant and relatable messaging that resonates with your audience.

  • Brand Research
  • Account Planning
  • Brand Positioning
  • Brand Identity Development

Content Production

Stories that move — and move with — you.

We combine gutsy storytelling with cutting-edge technology to express your brand in meaningful ways. For any type of campaign. On any type of device. We offer more than a century of combined award-winning experience plus a fully equipped 3,000 sq. ft. shooting stage and a world-class recording studio. The possibilities for brand-building content.

  • Branded Video Content
  • Animation 2D & 3D
  • Video Production
  • Video Editing

Media Research Planning & Buying

A constant source of wisdom in an ever-changing landscape.

Rooted in fact-based consumer insights, JAY has the capability to plan, buy, and manage integrated campaigns across media channels locally, regionally, and nationally. In short, it’s what we do to make sure great creative gets great results. Blending decades of experience with the latest in research technology, there’s a unique depth to our knowledge. Strategically aligning attitudes with behavior, we can help your brand be heard loud and clear when and where it matters most.

  • Marketing Strategy
  • Social Media Listening
  • Demographic Research
  • Path to Purchase

Digital Marketing

Capture attention and market share anytime, anywhere.

Our savvy team excels at finding effective ways to make your brand visible and relevant on a variety of digital platforms. Integrated creative flows seamlessly between the physical and digital world. And as a Google Partner and Facebook Agency Partner, we can effortlessly boost your presence, amplify or revise your messaging, and measure campaign results quickly, efficiently and accurately.

  • Social Media Marketing
  • Video, Display & Rich Media
  • Search Engine Marketing
  • Influencer Marketing
  • Email Marketing
  • App Advertising
  • Digital Radio
  • Measurement & Analytics
  • Research, Reporting & Insights

Innovation & Creativity

The magic that makes brands appear desirable.

Every day, we’re emboldened by the relentless pursuit of big ideas that bring your brand to life, drive engagement, compel your audience to take action and inspire their loyalty. Versed in helping brands of all types and sizes, and along all points in their journey, we blend the art of creativity with the science of strategy, pushing limits and cutting through the noise so your brand will stand not just proud, but also apart.

  • Ideation/Execution
  • Print
  • Outdoor
  • Art Direction
  • Logo + Identity Development
  • Illustration

Events, Sponsorship & Promotion

Energy. Excitement. Impact.

Transform your event into something truly special. No matter how simple or complex your needs, with JAY, you get a combination of creativity and coordination that ensures a stress-free, satisfying experience from start to finish. We’ll not only come up with an engaging theme that speaks to your audience, but we’ll also plan and produce it to perfection — bringing your brand to life and your guests to their feet. Learn more about JAY events.

  • Experiential Marketing
  • Sales Event Promotion
  • Event Planning & Promotion
  • Point of Sale
  • Public Relations

Music

The right notes to strike the right chord.

We’re the only advertising shop on the planet with an in-house, world-class recording studio big enough to house an orchestra, led by a music hall of fame icon. From jingles to jams to just about anything your musical heart desires, we have the chops to go with the ops. Plus, we work with the best voice-over talent in New York, so your on-air creative always soars.

  • Custom Music Composition
  • Broadcast Production
  • Post-Production Editing
  • Voice-Over Recording
  • ADR & Mixing

Web Development & Design

MAKE YOUR ONLINE PRESENCE TRULY FELT.

Certified in Google Analytics, our web development team has been responsible for providing its client with clean design and coding that communicates brand messaging and aesthetic. Our focus on user experience, responsive design and website performance makes it easy for clients to navigate and their customers to love.

  • Web Development
  • E-Commerce
  • HTML Email
  • Hosting
  • Search Engine Optimization
  • Google Analytics Certified
  • Google Tag Manager