When Canada re-opened its borders, Jay was ready with the welcome mat. In collaboration with our partner Visit Rochester, we’ve created a tourism campaign titled Bordering On, reminding our neighbors to the north of the extraordinary destination just on the other side, in Rochester, NY. Appealing to foodies, adventurers, and sophisticates in the Greater Toronto Area, the campaign relies on digital media to tell the story and on the generosity of a handful of local photographers who graciously shared images of the places they love (and love to call home).
