NFL 2023: The Who, What, Where for Advertisers

The NFL season is shaping up to be bigger than ever with more twists and turns for advertisers. As the top-rated programming of the year with 44% of adults tuning in, all networks and platforms have fought for a piece of the action bringing forth new opportunities but a more fragmented approach to buying ads. So, what’s new and what should advertisers and fans expect?

NFL - Connected TV

Amazon’s Deal Continues

The new Thursday Night Football on Amazon Prime Video began in the 2022 season and continues as part of an 11-year deal with the NFL. This year, Amazon’s package also includes the addition of a “Black Friday” game between the Jets and Dolphins. Amazon continues offer advertising at the national level only for their TNF offering but the home team market coverage is also auctioned off to local broadcast partners.

YouTube TV Secures Sunday Ticket

After nearly 30 years, DirecTV will no longer carry the NFL Sunday Ticket package. Google signed a 7-year agreement for exclusive rights to carry the package on YouTube TV and YouTube Primetime Channels for consumers. The offering continues to bring out-of-market Sunday games to users that otherwise can’t watch their favorite teams where they live. YouTube TV is using the opportunity to secure subscribers for their full monthly plan in addition to the Sunday Ticket itself.

NBC Shares the Love with Peacock

Peacock continues its growth in the streaming marketplace with exclusive games in the 2023-2024 season. While NBC continues their Sunday Night Football series, our beloved Buffalo Bills will be playing the Chargers in December in a game exclusively aired on Peacock. It’s confirmed that Peacock will also carry one of the Wild Card games in January. NBC offers advertising packages at both the local and national level across their platforms including NBC Sports and Peacock.

There’s still time to participate in the top programming of the season- the NFL! Let us help you develop a plan for traditional, streaming, and digital coverage that fits within your budget and marketing goals for 2023.

We are currently hosting NFL planning sessions to provide a deeper dive on the information above. Would you like to join us for a 30-minute workshop on your approach and this year’s opportunities? Click to contact one of our media specialists or  to schedule!

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