The Heart of Jay
We are a dedicated, tight-knit group of strategic thinkers and creative minds that come together every day to craft compelling brand stories firmly grounded in data. We strive to build meaningful relationships with our partners – excited to be part of the journey and privileged to play a role in their success. We’re entrepreneurial self-starters who work together, collaboratively and cross-functionally, and we strive to be egoless.
PASSION. INSIGHT. RESULTS
We lead with heart. We derive true comprehension from diligent research. And we pursue and expect ROI. This team doesn’t review data, we digest it. Informing our every move, potent insights serve to solidly reinforce the battle-proven gut instincts that brought us to the table. We’re current, we’re classic, and we’re focused on the future. Through digging, planning, striving, and solving – we live to deliver the coveted returns our clients expect and deserve. The only course we’ll never follow is one which compromises integrity. As the driving foundation of our partnerships and collaborations, passion, insight, and results call on us to push forward together.
Jay Marketing & Communications is seeking a Social Media Specialist. You’ll be responsible for creating, publishing, reporting, and optimizing content on social media platforms. This includes all paid and organic placements for clients and internal brand efforts. The Social Media Specialist will proactively bring value to clients while working with internal teams to educate, inspire, and evolve social efforts.
Responsibilities:
- Maintain all social placements including Facebook/Instagram, Twitter, Snapchat, TikTok, LinkedIn, Pinterest and any additional new social placements that may develop.
- Work with all departments to research, plan, and strategize all client paid social campaigns and organic content.
- Work with media department to provide audience research, as well as insights and recommendations based on past campaign performance data.
- Ad ops setup, execution, and optimization of all client and internal paid social efforts.
- Create reports and present social performance data internally and externally.
- Schedule monthly organic client and Jay social content in scheduling software.
- Manage monthly boosted budgets and monitor spend.
- Audit social content calendars ensuring copy, creative, hashtags, etc. are appropriate for each placement.
- Proactively bring new ideas and thinking to the table for social placements organic and paid.
- Proactively take advantage of online learning opportunities provided by social partners and 3rd party resources to keep up to date with best practices as well as industry trends.
- Work with digital director to manage social partnerships and requirements to keep partnerships valid, i.e. Facebook Partnership.
- Provide and present educational material to internal team members and clients.
- Manage social platform rep relationships, communications, and meetings.
- Work with support to address any ad server errors and/or reporting discrepancies.
Qualifications:
- Bachelor’s Degree
- 1-2 years of experience in social media marketing
- Ability to understand media plan objectives for each campaign; KPIs
- Ability to read, analyze and write optimization insights based on performance data
- Excellent communication and organizational skills
- Creative and analytical thinker
- Ability to multi-task
- Ability to work independently and in a fast-paced work environment
- Knowledge of various digital image file types (JPG, MOV, PNG, MP4, etc.)
- Knowledge of digital design and ad and/or post unit format and specs
Useful experience but not required:
- Photoshop
- Video Editing
- Digital copywriting
- Basic knowledge of ROI tags and re-targeting pixels
- Conversion Tracking Set Up
- Basic HTML
- Google Campaign URL Builder
- Google Analytics Certification
Company Highlights:
- Employees describe the JAY team as being like a family.
- Clients love that we’re willing to take risks.
- World renowned clients and award-winning projects
- Flexible schedule
- Beautiful office
- Generous leave policy
- WFH flexibility
- Only the very best Team Events
Join the Jay family and turn your passion into a career! Apply today!
