TikTok has taken the world by storm, and for good reason! Two weeks ago, I attended a golf trip in Myrtle with friends. On several occasions, the group shot some TikTok videos that resulted in a good laugh amongst us all. I can see why TikTok’s mission to “inspire creativity and bring joy” holds true, but it’s more powerful than generating just a laugh, especially for brands.  While some brands have been hesitant to get in the game out of fear of misfiring, the key to success on this distinctive platform is understanding how content and influencers drive engagement and impact consumer behavior.

In a recent Adweek webinar, Harvey Rañola, Global Head of Media Intelligence at NetBase Quid, discussed engagement strategies and insights for the popular platform. During the webinar, Harvey discusses how to identify and understand your audience, ways to spot patterns in your TikTok data, and strategies for outperforming your competitors on the platform.

“At the start of this webinar a week ago, we presented our title slide to Adweek that reflected 800 million monthly active users. Today, that number is now 1 billion+ and continues to grow daily and shows just how popular the platform really is.” – Harvey Rañola

Here are some of the impressive metrics shared in the webinar.

It Has The Highest Social Media Engagements Per Post.  

Microinfluencers have a nearly 5x higher rate than Instagram and nearly 10x than YouTube
megainfluencers have 5x higher rate than Instagram and more than 13x than YouTube.

User Engagement Is Through the Roof!

TikTok users spend more than 850 minutes per month on the app.
1 billion monthly active users belong to TikTok and it continues to grow.
167 million TikTok videos are watched in an internet minute.

There’s Money to Be Made!  

25% of TikTok users say that they purchase or research a product after watching TikTok.
59% learn current events or trends.
60% learn new recipes or DIY projects,

With user engagement through the roof for both users and micro- and macro-influencers, this is a fantastic platform for reaching your target audience through organic, paid and/or influencer efforts. More reach equals more brand awareness and opportunity to connect and engage with current and potential customers. Authenticity is key for content development. Not only is it a great platform to gain brand awareness and build a community around your brand, those efforts drive conversions! These niche communities on TikTok are engaged, so whether your goal is to sell cleaning products, promote a new credit card or sell cars, there is an audience for you and your brand!

If you’re thinking of marketing your brand on TikTok, it’s the right time. Contact JAY and watch your TikTok content rise to social media stardom. Our digital experts have the perfect understanding of the platform and will help formulate a winning strategy.

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