Among the renovations at the Frederick Douglass International Airport, Greenlight Networks — boasting NY’s fastest internet — was named the airport’s official wireless internet service. A big win for the new provider and a terrific opportunity for us.
With super-fast 500 megabytes/per second service available for passengers to enjoy inside the airport, our new partner wanted to launch their amazing service with arresting power.
To grab the attention of busy travelers, we conceived a cheeky headline-driven campaign, providing a little smile along with the big news. We painted vivid green pictures of speed, reliability, and entertainment throughout the airport — reminding those leaving from & heading back to Rochester, NY that they can reach these same awesome speeds at home.
Some campaigns have legs. This one has wings.