First Niagara Bank
My Thing Sponsorship
Rochester Fringe Festival
As the presenting sponsor of the Rochester Fringe Festival, First Niagara was searching for a way to represent their brand and increase awareness through a 10 day on-site activation during the festival.
1,145 Photos Taken
Averaging 160+ Daily Participants
social sharing generated by the larger-than-life display garnered First Niagara Bank an additional layer of feel-good awareness in the Rochester community
Building the Excitement
A picture can be worth a thousand words. But two words can be a thousand pictures.
JAY constructed an interactive art installation to engage attendees of the Fringe Festival and the Rochester community. This experience allowed individuals to take a picture in a photo booth, and write what their “thing” is on the photo. It was about what drives them, what they are passionate about, or what is important to them. The photos were then installed onto the art installation and empowered people by allowing them to participate in the branded experience.
The events were a rousing success with over 1,600 people participating to create the custom art piece. The social sharing generated by the larger-than-life display garnered First Niagara an additional layer of feel-good awareness in the Rochester community.