Raymour & Flanigan
Raymour & Flanigan does more than provide home furnishings, it’s a community advocate for many good causes. And since customers are more likely to support community-minded brands that take positive social positions, it was critical to effectively communicate to them Raymour’s impressive recycling program.
We leveraged Raymour & Flanigan’s strength in broadcast to create a television commercial, “Beautiful,” that spoke to their environmentally friendly practices. The intent of the gorgeous, magical-feeling :30 animation spot was to be serious about why such a practice was truly beautiful, but done in a visually arresting and uplifting way.
With wide media coverage and thousands of visitors visiting the Recycling Center, the spot was a huge success, well beyond the client’s expectations.