Family Campaign

When loving what you do meets loving where you live you get to make tourism ads for Visit Rochester. Our Backyard campaign reminds revved-up families that Rochester and the Finger Lakes — boasting big-city sophistication and a “backyard” full of amazing things to do for all ages and interests — is the perfect getaway to get close to the action or away from it all.

The campaign, we’re proud to share, earned a distinction of Excellence from the New York State Tourism Industry Association.

Thanks for stopping by. Please enjoy this brief tour of our backyard.