We are a digital marketing partner offering a full range of digital advertising services from content development to campaign management. Through a strategic mix of advertising tactics across every channel, platform, and device, we help our clients execute their plan and deliver on their promise.
It works because we’re in sync. Digital experts and media planners closely collaborate, with a 360-degree strategy, to craft executions that combine the right audience with the right creative to be served at the right place and time. We consistently explore new and interactive placements to grow our clients’ reach and engagement with current and future in-market customers driving results for your business. The ROI you deserve is out there. Let’s get it!
360° Channels
Paid Search
Paid & Organic Social
Online Audio
Connected TV
Online Video
Online Display
360° Devices
Desktop
Laptop
Smartphone
Tablet
Smart TV
360° Targeting
CRM Targeting
Demographic Targeting
Third-party Audience Data
Geographic Targeting
Affinity Audience Targeting
Proximity Targeting
Retargeting
Keyword Targeting
We Are Digital Experts
Always optimizing for unbeatable campaign performance.
DIGITAL
Our overall approach to media strategy and buying is rooted in data and executed upon research, testing, and industry best practices. Each step in our process is critical in delivering a 360-degree, fact-based media plan driving campaign success and aiding you in meeting your Key Performance Indicators (KPIs) year after year.
Jay invests in the leading real-time segmentation, consumer intelligence and audience-activation platform, combining audience insights with the ability to activate on top social and programmatic platforms to reach your target audience with no wasted media dollars.
MEDIA RESEARCH TOOLS
• Nielsen
• Comscore
• MRI
• Comscore
• MRI
• Resonate
• SQAD
• Scarborough
• SQAD
• Scarborough
• E-Marketer
• SRDS
• SRDS
We provide our partners with hyper-targeted, creative campaigns that drive results. Our digital experts are always optimizing for unbeatable campaign performance. Media, digital, creative and production departments work together to execute and optimize a strategic mix of digital advertising tactics for scalable, agile online marketing.
• Social Media Content Management
• Social Media Campaigns
• Influencer Marketing
• Search Engine Marketing (SEM)
• Social Media Campaigns
• Influencer Marketing
• Search Engine Marketing (SEM)
• Connected TV
• Online Video
• Online Display & Rich Media
• Digital Radio/Audio
• Online Video
• Online Display & Rich Media
• Digital Radio/Audio
• Email Marketing
• App Advertising
• E-commerce Marketing
• Reporting & Insights
• App Advertising
• E-commerce Marketing
• Reporting & Insights
Our creative and development teams work together to create beautiful, functional, and engaging designs. From interactive ads to e-commerce integrations, we have the developer skills to drive success!
Our web development team has been responsible for providing clients with clean design and coding that communicates brand messaging and aesthetic. Our focus on user experience, responsive design and website performance makes it easy for clients to navigate and their customers to love.
• Website Development
• Campaign Landing Pages
• Campaign Landing Pages
• Interactive/Rich Media Ads
• HTML Emails
• HTML Emails
• E-commerce Development
State of the art production for video and audio everywhere! Increase brand awareness with brand storytelling and testimonials, gain more followers with educational tips and tricks, or drive sales with product/services content. Whatever your business requires for any type of campaign, on any type of device, we can create it with our cutting-edge technology.
We offer more than a century of combined award-winning experience, plus a fully equipped 3,000 sq. ft. shooting stage and a world-class recording studio. The possibilities for content production are endless.
• Branded Video Content
• Animation 2D & 3D
• Animation 2D & 3D
• Video Production
• Video Editing
• Video Editing
• Audio Production
Our developers, certified in Google Analytics and Google Tag Manager, implement tracking and conversions, which make it possible to run conversion-focused campaigns. These conversions are integrated into our ad servers for optimization and machine learning to meet your online business goals.
We customize client marketing dashboards to show the metrics that matter most to your business. Live marketing dashboards are client accessible for 100% client transparency. These dashboards provide a resource for you to present to internal teams and stay up-to-minute on campaign success.
• Live Marketing Dashboards
• Google Analytics
• Google Tag Manager
Digital Work
ADWEEK WEBINAR: UNLOCK THE POWER OF TIKTOK – BOOST YOUR SOCIAL STRATEGY
TikTok has taken the world by storm, and for good reason! Learn more about TikTok and how your company can best use it.
Metaverse Webinar: Augmented Reality Creators – Builders of The Future
The last part of the Meta's three-part webinar is about creating augmented reality for your brand and your target audience.
Metaverse Webinar: Augmented Reality – Beyond The Face Filter
Learn more about the future of augmented reality by checking out Meta's webinar "Augmented Reality: Beyond The Face Filter."
Metaverse Webinar: Accelerating Businesses’ Leap into the Future
Learn more about the future of marketing and how to take advantage of the Metaverse by checking out the exclusive webinar by Meta.
5 Marketing Tools We’re Thankful For
Learn more about the five marketing tools that we are thankful for this holiday season and everyday and see how they can help your team.
5 Scary Advertising Mistakes To Avoid
There are advertising mistakes that you should be avoiding. Learn more about how you can improve your advertising campaigns.
Back to (SEO) School!
Learn more about the importance of search engine optimization (SEO) and helpful insights for improving your website's SEO.
Jay Advertising – RBJ’s 2021 Reader Rankings “Best Digital Marketing Firm” & “Best Media Buying”
Jay Advertising has been awarded "Best Digital Marketing Firm" and "Best Media Buying" by the Rcohester Business Journal Reader Rankings.
Name, Image, & Likeness: Why Influencers Are More Important Than Ever
With the NCAA allowing athletes to profit off their name, image and likeness, learn more about why you should be using influencers in your brand strategy.
Privacy-First Future
With the new changes in digital marketing, Jay is here to help guide you through these new changes with iOS privacy and the blocking of third party cookies.
Benefits of Working with Google and Facebook Partners
Jay is proud to be Facebook and Google partners for 2021. Learn more about the benefits of working with a Google and Facebook partner.
(Newish) Ways to Reach Your Target Customers in 2021
Explore "newish" tactics to reach your target customer in 2021 including streaming, social media, voice search and loyalty programs.
Why 2021 Is Make Or Break For Small Businesses
Learn more about what small businesses can to do in 2021 to thrive in a completely changed business world during the COVID-19 pandemic.
How Jay Does Connected TV
The connected tv landscape has evolved significantly and rapidly in the past few years. Learn more about how Jay does Connected TV.
The Big 3: How SEO, SEM, & SMM Work Together
Learn more about how the big three (SEO, SEM, SMM) work together in your digital marketing strategy to use your marketing budget wisely.
How To Retain & Build Brand Loyalty During COVID-19
Brand loyalty is something that every business strives toward. Learn how it's shifting during COVID-19 and how your business can adjust moving forward.
Generations Have Different Needs During COVID-19
It's no secret that COVID-19 is impacting the marketing and advertising industry. Learn how different generations are altering their content consumption and purchasing habits.
Staying Relevant During Uncertain Times
For all of this, this time has been a time of uncertainty. The question is what your business should do to stay relevant.
Ho Ho Hold Up…Why Are Online Ads So Expensive During The Holidays?
Advertising during the holidays is expensive. Learn more about the ways to maximize your marketing budget and to capitalize on this time of year.
Beyond the Jingle – Music’s Importance in Advertising
Brands must understand the importance of music in advertising as the industry continues to evolve. Learn how jingles are much more than a catchy tune.
End Of Year Marketing Budget – Use It Or Lose It!
Don't let those unused marketing dollars go to waste! Learn about proven marketing strategies that help you reach your marketing budget AND sales goals!
2019 Google Marketing Live Recap
The 2019 Google Marketing Live event gave an inside look at new products and features within Google Ads. See how your company can benefit today!
Southern California Buick GMC Dealers
It is with great pride that we at Jay announce a new relationship in the automotive world.
Awesomeness 101- St. John Fisher College Class
Advertising Strategy and Production is a unique class that allows students to get hands-on experience in an advertising agency, here at Jay Advertising.