JAY KNOWS AUTO
THE HEART OF JAY
We are a dedicated, tight-knit group of thinkers and creative minds that come together every day to craft compelling brand stories firmly grounded in data. We strive to build meaningful relationships with our partners – excited to be part of the journey and privileged to play a role in their success.
PASSION. INSIGHT. RESULTS.
We lead with heart. We derive true comprehension from diligent research. And we pursue and expect ROI. This team doesn’t review data, we digest it. Informing our every move, potent insights serve to solidly reinforce the battle-proven gut instincts that brought us to the table. With an appetite for adaptation, we leave no solutions unexplored. We’re current, we’re classic, and we’re focused on the future. Through digging, planning, striving, and solving – we live to deliver the coveted returns our clients expect and deserve. The only course we’ll never follow is one which compromises integrity. As the driving foundation of our partnerships and collaborations, passion, insight, and results call on us to push forward together so your brand can pull ahead.
CAPABILITIES
Brand Strategy
Creative Services
Account Planning
Integrated Media Planning & Buying
Sponsorship, Promotion, & Experiential
Video & Branded Content
Digital & Social Media Marketing
Web & Digital Development
Production
Web & Social Analytics
Music
Public Relations
HOME BASE:
Rochester, NY & Phoenix, AZ
YEARS OF INSIGHTFUL CREATIVE: 49
LEADERSHIP
Ferdinand Jay Smith
Chairman / Executive Creative Director
Gregory Smith
President / Chief Executive Officer
Guy Smith
Sr. Vice President & Partner
AWARDS & CERTIFICATIONS
CONTACT US
Guy Smith
Sr. Vice President & Partner
Guy.Smith@jayww.com
P. 480.856.6900
Danielle Parkhurst
VP/Account Director
Danielle.Parkhurst@jayww.com
P. 585.727.1109
TAKE A LOOK AT OUR PARTNER SUCCESS STORIES
CROSS INDUSTRY EXPERIENCE
We believe working across multiple industries provides us with unique learning experiences that we can apply to each partner and your business.
With 40 years’ experience in the automotive industry, we represent both Tier 2 dealership groups and individual Tier 3 dealerships. Jay performed an integral role in multiple Tier 1 product launches, featuring Tiger Woods – subsequently executing national work for GMC, including the introduction of “Upgrade to Professional Grade” while partnered with Lowe Worldwide in NY. We provide a full range of automotive account services – from creative, production and media strategy, to placement and manufacturer compliance. Current Tier 2 clients include the Southern California Buick GMC Dealer Association, including a roster of 24 dealers. Jay also proudly serves the needs of individual dealerships across the United States.
For decades, original music has been a hallmark of the Jay brand — even before company founder Ferdinand Jay Smith reinvented the TV show music theme song with his iconic composition for HBO, now the longest-running theme in television history. In addition to memorable music for countless brands, Jay has proudly developed music packages for two Olympic Games, the NHL, and the Golf Channel, plus special network events music for CBS and ABC.
Proud to partner with Wegmans, America’s Favorite Supermarket (2018 consumer study by Market Force Information) for more than 30 years, providing strategic planning and execution as they have grown to $9.7B in sales and 104 stores strong. Our relationship has transitioned with them as they have evolved into the world of ecommerce in both the grocery and meal delivery sectors. Through partnering to manage several different lines of Wegmans business including many products, programs and services, we’ve embraced the opportunity to help them strike the critical balance of brand awareness and performance through their marketing efforts.
Five Star Bank’s new brand launched during the 2018 Winter Olympics and we’ve never slowed down. Since the launch, we have concepted, designed and produced more than 800 pieces for the fully integrated campaign supporting all lines of business. Results include a 27% increase in new checking accounts and 17% increase in new banking customers.
Working through the challenges of changing leadership and ever-evolving higher education landscape, we have been AOR for St. John Fisher University since 2006. Repositioning the University began in 2015 with a new campaign to drive growth in enrollment. 2017 was a record-breaker: the largest number of applicants and attendance for open houses and the biggest freshmen class in history.
Jay retail prowess was on full display spanning our partnership with Raymour & Flanigan. In 2005, a regional furniture company with annual sales of under $200M, Raymour & Flanigan was up against industry powerhouses like Ashley Furniture, IKEA, and Rooms2Go. Resulting from an aggressive, continuing push to expand, Raymour & Flanigan now consistently ranks among the top 10 furniture retailers nationwide, growing to 130 stores and over $1.4B in sales.
RESEARCH • STRATEGY • MEASUREMENT • ACCOUNT PLANNING • BRAND POSITIONING • BRAND IDENTITY DEVELOPMENT
CORE 3RD PARTY TECHNOLOGY AND RESOURCES
Jay invests in over $300,000 in research tools and utilizes a suite of campaign management and reporting software all accessed on-site at our office.
Campaign Management / Reporting Tools
Our proprietary campaign management tools encompass all aspects of planning, buying, monitoring, billing, and measurement. This includes our integrated dashboard tool that provides our clients a customized campaign view along with data visualization and trend reporting.
In addition, Jay invests in the leading real-time segmentation, consumer intelligence and audience-activation platform, combining audience insights with the ability to activate on top social and programmatic platforms.
RESEARCH TOOLS
NIELSEN
COMSCORE
MRI
RESONATE
SQAD
SCARBOROUGH EMARKETER
SRDS
AGENCY ORGANIZATION
EMBRACING A 360º VIEW OF YOUR BRAND’S UNIQUE IDENTITY AND POTENTIAL.
Integrated Media Planning & Buying
Our overall approach to media strategy and buying is rooted in data and executed upon research, testing, and industry best practices. Each step in our process is critical in delivering a 360-degree, fact-based media plan driving campaign success and aiding you in meeting your Key Performance Indicators (KPIs) year after year.
Jay places media nationwide with a specialization in your footprint. Our team is experienced in buying all platforms across the media landscape, including television, radio, digital, outdoor, print, and more, with each team member having a specialization in particular channels. We leverage our relationships, market knowledge, and the buying power of our collective clients to provide you with the best rates and coverage.
Our philosophy around media encompasses all aspects of paid, earned, and owned. By understanding all of these areas, we are best able to drive results for you. This approach requires a deep understanding of the role that each channel plays in aligning to your goals so we can provide the optimal mix to deliver against KPIs.
In order to fuel our performance-based strategy and provide full accountability and transparency to our clients, Jay has heavily invested in a fully integrated suite of campaign management tools that encompass all aspects of planning, buying, monitoring, billing, and measurement. These systems provide efficiencies and automated workflow between departments for real-time decision making and an agile planning environment. For further transparency, our clients are given direct access to our campaign dashboard that can be monitored at any time.
Brand Strategy & Creative Development
Our overall approach to developing a solid brand strategy and creative campaign to engage the audience and drive action begins by understanding your real business challenge that needs to be solved.
Jay does a deep dive to learn everything, revealing what is uniquely captivating about you. We audit your competition and uncover indispensable human truths about your audiences that get to the heart of the matter.
Our philosophy around creative development is to explore this intersection between the audience’s unmet need and what you can deliver that no one else can, leading to the ‘Aha.’
The Aha – or strategic idea — comes from asking important questions. What do they want from us? Why do they want that? What will they need to see and hear to want what we offer? What’s our single most important point?
Only after we connect the emotional insight with rational data do we go on to develop relevant and relatable content and messaging which resonates with your audience and leads to authentic expressions for your brand.
The creative execution delivers when it reaches and engages with our audience by shaking them from their routine, proving you are the best choice and driving a course of action – clicking on an ad, signing up for information, attending an open house, enrolling.
TAKE A LOOK AT OUR PARTNER SUCCESS STORIES
WE WOULD LOVE TO HEAR ABOUT YOUR BUSINESS GOALS
